C&A Prom Night Campaign 2018

Gooqx GmbH

Have you seen these images outside on the streets? For our client C&A we had the chance to shoot the current European prom night campaign which kicked off a month ago for all the young graduates this year.
#makememories was the theme for the photo and video content production which lasted three days, on two sets, including an amazing team. What’s the most exciting aspect of prom? Getting ready for it, of course! The excitement, the hopes, the hairspray. In accordance with C&A communication claim ‚feel good fashion‘, we took this different approach to prom night and showed the emotions behind this event to speak a language anyone can relate to – thinking of our own proms, we thought of the insecurities we might have had, the seemingly impossible search for the ‚perfect dress‘ and the numerous flicks through magazines and blogs. All the effort we put in, just to make this a night to remember.

This set the base for the presented creative concept, under the banner of C&A’s key value of making anyone feel the good in their clothes and create memorable memories. The result is a campaign for OOH, in-store and digital communication channels.