Linen Branding

Verena Tam

Nju Linen

A fresh and unconventional Brand Identity for a sustainable Linen Brand from Berlin. Together with the client, I created of a system of brand components and graphic modules that can be used and combined in an open way.

Based on a minimal look & feel, we developed a set of hand stamps that may be used for different purposes and in different contexts – on paper, carton packaging as well as on the linen material itself.

These stamp elements include a circular stamp with the slogan for use on diverse materials, the logo stamp e.g. to be used on a linen bag, a framed form to be filled in by hand for packaging/shipping purposes, as well as a branded hang tag.

Furthermore, we developed a set of business cards, a postcard, a corporate leporello, a set of textile labels and icons for the website based on the same look and feel.