Data driven UX

So I’ve been working on a couple projects where we collect a bunch of user data—clicks, time on page, drop-offs, all that—and I’m honestly struggling to figure out how to turn those stats into actual design decisions. Like, I can see that users aren’t finishing a flow, or that certain pages get ignored, but I don’t always know what changes would help or whether I’m just guessing and hoping for the best. How do you go from raw UX data to confidently choosing the right design direction without overthinking it or getting lost in numbers?