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Why This Role Exists Now The product industry is shifting. The traditional handoff chain — research, spec, design, code, each owned by a different person — is giving way to something leaner and faster. AI is collapsing execution barriers that once justified those boundaries. Companies that adapt are moving toward builders who can hold the full problem in their heads and ship end-to-end, with less friction between thinking and making. We believe the future belongs to people with strong judgment who use AI to execute across disciplines. Not generalists who know a little of everything — but people with deep craft who refuse to stop at the handoff. This role is our bet on that future. We’re not hiring someone who passes work to the next person in the chain. We’re hiring someone who ships outcomes. Description A Product Builder at ablefy sits at the intersection of product, design, and engineering. Rather than owning one lane, you bridge all three — using that cross-domain fluency to compress feedback loops, reduce handoffs, and raise the bar on both delivery speed and experience quality. This role starts with a stronger emphasis on product design — owning the UX quality and shaping the experience of a key part of our product. Over time, as you grow into the full breadth of the role, the expectation is to evolve into a true Product Builder: running end-to-end delivery across discovery, design, and engineering with increasing independence. You’ll be expected to cover the full breadth of day-to-day work independently — running discovery, shaping the experience, building and shipping — at a high quality bar. For critical initiatives, you’ll have access to senior and staff-level specialists across product, design, and engineering who can go deep with you when it matters most. But 80% of the time, you own it end to end. You’ll work closely with a small, senior engineering team and report directly to leadership. This is an AI-first role. AI is not a shortcut here — it’s the infrastructure that makes this breadth of ownership possible. A Day at Work Your day might start by reviewing an AI-compiled report — customer insights, marketing trends, product KPIs — giving you a sharp, up-to-date picture of where things stand. From there, you reach out directly to lead customers to dig deeper into what the data is surfacing. That combination of automated intelligence and real human conversation is what gives you a solid, grounded understanding of the opportunities — and the confidence to decide what to tackle next. For major features, you vibe code a working solution using AI tools, following the design guidelines set by the design team. That prototype becomes the spec — you use AI to translate it into clear, structured documentation for engineers, who then take it the final 20% of the way to production. For smaller UX improvements, you go even more direct: you write the frontend code yourself using AI tools, following engineering best practices, and submit quality pull requests that are ready to ship. Once something ships, your job isn’t done. You review AI-generated release documentation and approve announcements to customers and customer-facing teams — making sure the value and updates are communicated accurately and clearly before anything goes out. Responsibilities Run product discovery end-to-end — use AI vibe coding tools to rapidly prototype concepts, test them with users, and validate ideas before a single engineering sprint is scoped.
Drive prioritisation and get engineering buy-in by showing working prototypes, not Jira tickets.
Use AI to synthesise user feedback, market signals, and usage data into clear product insights — and translate those into decisions the whole team can rally behind.
Own the UX quality of your area — from information architecture and interaction design through to high-fidelity execution, in Figma or directly in code.
Directly build parts of the product in the production environment, working closely with engineers to finish up and refine the last mile of the experience.
AI gives you the tools to move fast — but you’re the one responsible for the decisions, the UX quality, and the product KPIs. Own the impact, not just the output.
Help shape ablefy’s platform for the next generation of digital entrepreneurs.
Requirements Design — your core strength Mid to senior-level UX and product design skills, with a portfolio that shows end-to-end product thinking from insight to shipped experience.
Fluent in both vibe coding and high-fidelity design in Figma — you can move between prototyping directly in code and refining details in a design tool depending on what the moment calls for.
Strong understanding of design systems — from defining concepts and principles through to consistent execution in production.
Broader foundation Good understanding of data analysis — comfortable reading product metrics and translating numbers into design and product decisions.
Solid user research practice — |