Union Investment

Clemens Sonntag

For an event by Union Investment, I had the opportunity to develop and realize the stage visuals together with the Peter Schmidt Group.

What made this project particularly interesting was the conscious use of a very reduced visual language: corporate colors, clean lines and edges, light, shadow, and subtle motion. The goal was to create visuals that feel refined and atmospheric without distracting from what was happening on stage. Finding the right balance between visual presence and restraint was a key focus throughout the process.

As part of the project, I also had the chance to interpret and animate the Union Investment logo in 3D, translating the existing brand language into a spatial and motion-based context.

An additional challenge was adapting the content to a wide range of formats, as well as creating relatively long sequences of up to twelve minutes in length. Here, a clear structure, consistent design, and a calm visual rhythm were especially important.